History

About
Tiche

Believing in the power of the journey has been the cornerstone of my life, my adventure in the world of fashion commenced in 2013. Picture this – crafting T-shirts and hoodies for an underground hip-hop collective in the vibrant Montreal rap scene. Those early days were a whirlwind of creativity, camaraderie, and countless miles on the road. As a collective, we toured Europe and North America, discovering the pulse of different cities and cultures.

In those moments, I realized the profound impact of creating clothing that resonated with people. Witnessing others wear and love something I designed sparked a passion within me, and so, my odyssey in apparel creation began.

Fast forward to 2019, where I embarked on a new chapter with Tiche. Unsure of where this journey would lead, I plunged in, fueled by the desire to explore the limitless possibilities. Now, in 2024, I find my confidence soaring, my ideas materializing, and my unwavering goal remains the same – to evolve into the best version of the brand I can be.

Every stitch, every concept, and every milestone is a testament to the journey. It’s not just about the garments; it’s about the growth, the challenges, and the triumphs along the way. It’s a reminder that the path to greatness is a marathon, not a sprint. So, as Tiche continues to unfold, my mantra remains: Keep going, Keep Growing.

Join me on this ever-evolving journey, and let’s create a legacy one garment at a time.